Video & Social Media Advertising Agency | Video Production Company in Chicago

Original Concept & Content Development

Script Writing & Content Development

Character-Driven Creative

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Product-Focused Branded Entertainment

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On-Going Brand Campaign

CASE STUDY

CLIENT: Tomy’s The First Years Frank and Hope Campaign

tomy1Tomy International, Inc. partnered with Cates Collaborative to build a new advertising and marketing campaign for “The First Years,” their infant product division. Unlike typical advertising in this category, The First Years sought to build a community around young parents by showing what life with children is really like. Instead of peaceful, serene images of mom and baby showered in a halo of light, we addressed lack of sleep, awkward breast pump scenarios, puke stained shirts, and lots of poop talk. You know, parenting.

tomy3Our original characters, Frank and Hope, interact with millennial consumers where they live: Online, in social media, and through product demo videos that balance insightful humor with effective branding. They also introduced the campaign to the Tomy Corporate Team with a live, in-character performance.

tomy2The videos are featured on the product websites for Target, Toys R Us, Walmart, and Amazon. The ongoing social media content implementation can be seen here on Facebook, Twitter, Instagram, and Frank and Hope’s blog page.

We wrote and produced over 120 product videos and countless social media posts as part of this successful ongoing marketing campaign.

FEATURED ON
Tomy
The First Years
Disney Baby
Target
Amazon
Toys R Us
Walmart

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