Script Writing & Content Development
On-Camera Talent Management & Casting
Original Concept & Content Development
Original Music Composition & Production
Community-Centric & Nonprofit Work
CLIENT: Illinois Heart Rescue
Illinois Heart Rescue is always looking for ways to better educate the public on what to do during Sudden Cardiac Arrest. We agreed that to get people’s attention, we would need to create something more entertaining than a typical instructional video, while still carrying an important message.
In addition to the challenge of addressing an extremely serious issue while attempting to entertain the viewer, these public service announcement videos are to be featured on jumbotrons and scoreboards at local sports stadiums, including Wrigley Field and Toyota Park. If we wanted to attract attention in such big (and loud) venues, we believed a short musical approach was our best bet.
And to give our beats some local Chicago flavor, we created a song employing the familiar “bucket drummer” street musicians seen around Chicago. The result is “Hop On The Chest,” a catchy and memorable way to inform people what to do when they see someone in cardiac arrest.
Creative concept and content development by Cates Collaborative, video production in partnership with Pink Hippo Productions and Rockit Projects, Inc. Post Production by Clutch Studios.
Additional PSA Video Examples