Script Writing & Content Development
On-Camera Talent Management & Casting
Original Concept & Content Development
BRANDED ENTERTAINMENT CASE STUDY
CLIENT: CD one price cleaners
CD One Price Cleaners partners regularly with Cates Collaborative to create new online video campaigns to drive new customers to their website, and their stores. Humorous and lightly-branded videos were produced to attract the attention of specific demographic targets and usage needs.
In Fall of 2014, we created a branded entertainment video series around the Closet “Wearapist” Gail Buttons. Gail counseled typical (but fictitious) users about common professional cleaning issues: Stain Treatment, Cleaning and Storage of old clothes, and Long-Term Clothing Care.
In Spring of 2015, we continued the humorous and pointed themes of the branded videos with 3 new episodes, featuring new characters to represent typical users. This approach focused on simple but relatable value propositions in “First Date,” “Can’t Afford Not To…” and “Looking Good is Better.”
Video production services in partnership with Rockit Projects, Inc. and Pink Hippo Productions, Inc.