September 20, 2015 John

Cates Collaborative and Pink Hippo’s “Hop on the Chest” educate stadium

While working on an instructional video project for non-profit Illinois Heart Rescue, Pink Hippo Productions and Cates Collaborative decided that bucket drummers, funky rhythms and hip hop lyrics were essential components to educational messages about treating heart attack victims.

The resulting PSAs, “Hop On The Chest,” were so entertaining that their client decided to premier the longest one (shown below) during the middle of a Cubs’ game at Wrigley Field.

Read the full article here.



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