Expanding our family of branded content offspring…
They grow up so fast. Our partnership with Tomy’s The First Years infant product division has developed from its own infancy 2 years ago into a thriving social media and video campaign that just keeps growing.
Cates Collaborative has been creating social media content and product-based videos for Tomy International for over 2 years. The multi-platform campaign reaches young parents through social media and on retail sites like Target, WalMart, Amazon and Babies R Us.
Video is infinitely more effective when it’s part of a robust social media campaign. Frank and Hope, fictional characters that appeal to young parents through their continuously updated social media presence, provide light-hearted and relatable interaction that allows for product visibility while ultimately building brand credibility and trust.
Our newest addition to the existing product-focused campaign is a collection of Instagram-friendly versions of just some of the 70+ video spots we’ve developed, written and produced for The First Years line of infant products.
Some examples of our newest pride and joy are below…