The world is still trying to figure out how to do business during a global lockdown. So we thought we’d entertain ourselves with a spot that has some fun with the ad language du jour. Everyone from insurance companies to car manufacturers to chewing gum (probably) want to reassure us that they’re here for us “In these uncertain times.” So we got in on the act with the fine folks at Hammersmith Beekin. (Not a real company.)
In The News
Humor in B2B Marketing? You Can’t Be Serious.
If you’re a B2B Marketer wondering if humor has a place in your messaging, stop. The answer is NO.
Everyone knows that humor is a great way to reach people and make that all-important bond with your audience. People are just very receptive to the insights and truths that humor brings to a human interaction.
Questions to Ask of Your Messaging
Have you ever told what you were certain was an amazing story to an audience that was so unmoved that even the crickets didn’t know how to respond?
How Much Does a Video Cost?
How much does a video cost?
It’s a question I hear all the time, and while it’s a difficult one to answer, I genuinely enjoy trying. I hope you’re reading this because you are interested in using video to promote something, like your brand, a product, some new internal initiatives. Video is great for all of that.
How to Be a Productive Writer
All of us who consider ourselves to be writers struggle with the same issue: How to go from being just a writer to being a productive writer.
This Is the Only Thing I’m Doing Right Now
I’ve made a commitment this year that has served me well so far in my professional and personal life. I have given up the myth of “multitasking.”
Raising the Bar for Good Branded Content
I’m an easy mark for a good “reality” show marathon. Nothing fuses my pants to a couch on a Sunday more securely than a snackable show running all day long. One in particular that draws me in is Bar Rescue.
Cates Collaborative Delivers Tomy’s Latest Social Media Video Arrival
Expanding our family of branded content offspring…
They grow up so fast. Our partnership with Tomy’s The First Years infant product division has developed from its own infancy 2 years ago into a thriving social media and video campaign that just keeps growing.
Cates Collaborative and Pink Hippo’s “Hop on the Chest” educate stadium
While working on an instructional video project for non-profit Illinois Heart Rescue, Pink Hippo Productions and Cates Collaborative decided that bucket drummers, funky rhythms and hip hop lyrics were essential components to educational messages about treating heart attack victims.