If you’re a B2B Marketer wondering if humor has a place in your messaging, stop. The answer is NO.
Everyone knows that humor is a great way to reach people and make that all-important bond with your audience. People are just very receptive to the insights and truths that humor brings to a human interaction.
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Have you ever told what you were certain was an amazing story to an audience that was so unmoved that even the crickets didn’t know how to respond?
It’s a question I hear all the time, and while it’s a difficult one to answer, I genuinely enjoy trying. I hope you’re reading this because you are interested in using video to promote something, like your brand, a product, some new internal initiatives. Video is great for all of that.
All of us who consider ourselves to be writers struggle with the same issue: How to go from being just a writer to being a productive writer.
I’ve made a commitment this year that has served me well so far in my professional and personal life. I have given up the myth of “multitasking.”
I’m an easy mark for a good “reality” show marathon. Nothing fuses my pants to a couch on a Sunday more securely than a snackable show running all day long. One in particular that draws me in is Bar Rescue.
They grow up so fast. Our partnership with Tomy’s The First Years infant product division has developed from its own infancy 2 years ago into a thriving social media and video campaign that just keeps growing.
While working on an instructional video project for non-profit Illinois Heart Rescue, Pink Hippo Productions and Cates Collaborative decided that bucket drummers, funky rhythms and hip hop lyrics were essential components to educational messages about treating heart attack victims.