Creative Strategy – Development - Execution

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About

I’m John.  I’m the “Cates” in Cates Collaborative.

Here’s My Story

I like humor, I like moving pictures, and I like their business applications.

After leaving the commercial sign industry to pursue a career that combined my business experience with my personal passion of entertainment and comedy, I wound up as a live event and video producer for the B2B arm of The Second City Theater.  From there I built a business around my favorite elements of art and commerce. Primarily humor based video campaigns that solve a multitude of communications challenges.

Here’s My Philosophy

I am a big believer that humor has a necessary place in all forms of communication.  Even in business. Especially in business.  Whether used in ads, B2B messaging, or even internal initiatives like training and policy support, humor is authentic, relatable, and builds credibility with your audience.

There are different tones for different applications, and my team and I excel in knowing that difference.  Humor doesn’t always mean “funny.” It doesn’t always mean “jokes.” A sense of humor is a sense of self-awareness.  It shows that you can be serious without taking yourself too seriously. People really respond to that. That’s why I really work to get to know the personality and culture of the brands and companies I work with.  There’s always an appropriate tone, and finding it is one of my favorite parts of the process.

Here’s My Approach

My teams are built from a vast network of my favorite creative professionals. All funny, all experienced in corporate and commercial creative development. I bring the right demographic of writers, directors, designers, and actors to a specific project, so that it speaks to a specific audience.

We work with clients of all shapes and sizes to find their sense of humor and show it to the world.  Or at least the segment of the world that matters most to them.

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Here’s My Process

THE  PROCESS CAN BE DIFFERENT FOR  ALL CLIENTS, BUT  IT BASICALLY BOILS DOWN TO THIS:

 

Discovery

Strategy

Creative Development

Execution

Success

Celebration

World Domination (if applicable)

case-studies

Branded Entertainment Case Studies

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OTHER COMPANIES, AGENCIES, & BRANDS WE’VE WORKED WITH

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Drop us a line
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Happy Customers

We’re easy and fun to work with... or at least that’s what our clients say.

  • Thank you all so very much for creating, organizing, directing and producing such a fantastic day of filming! We were amazed at all of the working pieces that need to fit together to create our perfect video.

    Teri Campbell RN, Program Director, Illinois Heart Rescue
  • Cates is a great partner and did a fantastic job on this campaign.

    Willie Wilkov, CMO, Tomy International, Inc.
  • Our new video campaign results are off the charts!

    John M., VP of Marketing, CD One Price Cleaners
  • I highly recommend the creative services of Cates Collaborative for companies that want to build brand equity through video marketing.

    Spiro G., Director of Marketing, Arnold Wesley Development
  • Truly masters of their craft…from initial concept through final cut and everything in between, Rockit Projects and Cates Collaborative exceeded our expectations.

    Brian W., CEO, Arnold Wesley Development
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OUR CREATIVE PARTNERS

Rockit Projects
Arri
Canon EOS

Pink Hippo
Clutch Studios
Calabesh Animation

Creating Stories That Move

Get Some!

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