I’m John. I’m the “Cates” in Cates Collaborative.
Here’s My Story
I like humor, I like moving pictures, and I like their business applications.
After leaving the commercial sign industry to pursue a career that combined my business experience with my personal passion of entertainment and comedy, I wound up as a live event and video producer for the B2B arm of The Second City Theater. From there I built a business around my favorite elements of art and commerce. Primarily humor based video campaigns that solve a multitude of communications challenges.
Here’s My Philosophy
I am a big believer that humor has a necessary place in all forms of communication. Even in business. Especially in business. Whether used in ads, B2B messaging, or even internal initiatives like training and policy support, humor is authentic, relatable, and builds credibility with your audience.
There are different tones for different applications, and my team and I excel in knowing that difference. Humor doesn’t always mean “funny.” It doesn’t always mean “jokes.” A sense of humor is a sense of self-awareness. It shows that you can be serious without taking yourself too seriously. People really respond to that. That’s why I really work to get to know the personality and culture of the brands and companies I work with. There’s always an appropriate tone, and finding it is one of my favorite parts of the process.
Here’s My Approach
My teams are built from a vast network of my favorite creative professionals. All funny, all experienced in corporate and commercial creative development. I bring the right demographic of writers, directors, designers, and actors to a specific project, so that it speaks to a specific audience.
We work with clients of all shapes and sizes to find their sense of humor and show it to the world. Or at least the segment of the world that matters most to them.